scarlett's blog

Denotation and connotation  Denotation:   the literal meaning of something E.g. A rose is a garden plant Connotation:  the suggestion behind this literal meaning (reading between the lines) E.g .The rose suggests romance and love. When writing media analysis, you need to consider the following questions: Denotation:  what do you see? Connotation:  what is suggested? What does it mean? Analysis:  what is the effect on the audience? How is this effect created? Example: Skittles Denotation:  There is some text with colourful streams behind each letter set around a pack shot of the product itself. The background appears to be sky. Connotation:  The advert builds on the slogan for Skittles ‘Taste the rainbow’. The connotation of the colour suggests that Skittles are joyful, fun and will provide a positive experience for the audience. The colours are vibrant and the sky in the background creates connotations of flying – this suggests to the audience that this is an exciting product.  Analysi

  1) What is the preferred reading of a media text? The message the producer wants you to take from a media text. 2) What is the oppositional reading of a media text? The opposing reading to the reading the producers intended Re-watch the trailer for the film Harry Brown: 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? It positions the audience to feel resent towards the teenage characters and to take a away a message that young people are violent and dangerous. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? The young people watching this film probably aren't violent and aggressive so they would deny the preferred reading and most likely construct an oppositional reading as they know what it is like and would assume different things. Look at this McDonald's advert: 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional

  1) Type up your feedback in  full  (you don't need to  write the mark and grade if you want to keep this confidential). WWW: Brilliant first assessment, Scarlett. It is clear to see that you have prepared well for this. Really strong response for the unseen media product analysis. EBI: More emphasis on the mise-en-scene used for the water aid advert. Not enough for question- lacking detail. This could be an issue with timing. 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q3: 7/12  • Good analysis of the product that is clear and generally engages with   the nuanced aspects of how design and layout                        are used.  =  Needs to constantly engage with the nuanced aspects of how design and layout are used                 • Focus on meanings created by different elements of design and layout  is mostly effective although lacks clarity in                        places.  =  Needs more clarity and explanatio

  1) What information do media companies use to create a demographic profile of their audience? class, age, gender and ethnicity 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? demographics may mean that when you are trying to apply to one specific group you may apply to another or not apply to the group you are trying to target. 3) What are the seven different Psychographic groups?  the aspirer the explorer the reformer the succeeder the resigned the struggler the mainstreamer 4) Write a brief summary of what each Psychographic group is seeking or motivated by. the aspirer - They want luxury and quality products. They seek status. the explorer - They like trying lots of different products. They seek discovery. the reformer - They want to improve themselves. They seek enlightenment. the succeeder - They think they deserve the best and the seek control. They seek control. the resigned - They want products they can trust and sti