1) What is a conglomerate in the media industries?
A major company. They own lots of subsidiaries.
2) What is a subsidiary?
Smaller companies
3) What are the benefits for media companies of vertical integration?
if they have complete ownership they have more profit and control.
4) What are the benefits for media companies of horizontal integration?
Allows companies to widen their audience and find other ways to make money.
5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.
Disney, universal, ITV
6) What is convergence and what device has changed the relationship between audiences and producers?
The fact that we can now access all different types of media on one device and it is the growth of smartphone that has changed the relationship between audiences and producers.
Now read this article about Facebook’s acquisition of Instagram and answer the following questions:
7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible
After launching on android it became clear it wasn't only a photo sharing app and there was a concern that there would be rival bids.
8) What is the name of the media billionaire who used to own Fox?
Rupert Murdoch
9) List 10 companies that are part of the Disney media empire. The graphic below will help you.
Marvel
ESPN
Hulu
go pro
Disney channel
sky
20st century fox
national geographic
ABC
a &e
sphero
10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article.
Disney is investing in online streaming platforms, to counter a downturn in it pay-tv business and threats from new rivals. The firm believes this will give them the scale to compete.
If you don't finish these questions in the lesson, complete for homework - due date on Google Classroom.
Grade 8/9 extension tasks
Read this Inverse feature on Disney buying Marvel. Why does the article suggest it may not have been good for the movie industry overall?
They are creating too many new movies and tv shows. Comedy and mid budget action no longer have a place in most theatres. The VFX industry is struggling to keep up with their unreasonable demands. Much of the studios future hinges on characters that marvel sold off.
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