Demographics and Psychographics

 

1) What information do media companies use to create a demographic profile of their audience?

class, age, gender and ethnicity

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

demographics may mean that when you are trying to apply to one specific group you may apply to another or not apply to the group you are trying to target.

3) What are the seven different Psychographic groups? 

the aspirer

the explorer

the reformer

the succeeder

the resigned

the struggler

the mainstreamer

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

the aspirer - They want luxury and quality products. They seek status.

the explorer - They like trying lots of different products. They seek discovery.

the reformer - They want to improve themselves. They seek enlightenment.

the succeeder - They think they deserve the best and the seek control. They seek control.

the resigned - They want products they can trust and stick to tradition. they seek to survive.

the struggler - They seek to escape they seek comfort in products. They seek to escape.

the mainstreamer - They enjoy trusted brands and seek security. They seek security.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!

The succeeder

I stick to brands that I often buy from. I don't try new products and like to buy from a brand with good quality products that I know I like and suit my taste.

The mainstreamer

I buy from brands that are well tested and popular with other people. I like buying popular products that lots of people have said are good and worth the money. I don't buy really expensive products.

I am not sure that I completely fit into any of the groups as there are some aspects of the ones I think are most like me that I don't fit into as I do buy quite a few cheap and bad quality items but the only makeup brand I buy is revolution. I also don't seek control or seek security. I thought that these ones applied most.