Gender representation in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

• loving to clean and washdays being "holidays now"
• Being really dumb and over emotional by worrying she "burnt the beer"
• Being fancy and all dressed up with pretty dresses on and makeup on

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

• Only caring about beauty and makeup
• Being weak and over dramatic when it comes to pain
• Caring lots about looks and doing anything for a man
• Being pretty and a mans object

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

It suggests that women can have jobs now and go about their everyday life. However, it also hasn't changed in the idea that women are only there for men, and only there to look pretty and wear dresses and makeup to make  them prettier, so that men will stare and want to be in a relationship with them.

Extension tasks

Find three adverts that subvert gender stereotypes, post the images/links to your blog and write a paragraph about how they subvert the way women or men are usually represented in the media.

This advert subverts gender stereotypes because it suggests that by not being very skinny she is getting more dates and more attention. This advert suggests that instead of the normal beauty standards of being really thin men want women who are of a natural, healthy, slightly larger weight.

This advert suggests that women are strong and can do anything they put their mind to.