1) What are the key conventions of music video?
Movement - often fast pace either in terms of actors, camera work or editing
Performance - band or artist playing showcasing their talent
Narrative - Including a strong message or story sometimes an emotional meaning attached
Visual effects - animation or range of camera shots and angles
Promotional device - to sell the band or artists music
Editing and sound - footage is usually edited to match the music
Mise-en-scene - CLAMPS
Intertextuality is when one media text references another media text
3) When did music videos first become a major part of the music industry?
3) When did music videos first become a major part of the music industry?
The 1980s as big budgets were spent on them and they we shown on television
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV was launched in 1981 which made music videos important as it meant that they were shown on tv
5) How are music videos distributed and watched in the digital age?
5) How are music videos distributed and watched in the digital age?
Due to YouTube and other video and streaming platforms we now have a place to easily watch music videos but due to streaming services like Spotify we tend to listen to music and not watch music videos
Extension tasks
Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?
I believe that is is both good and bad for the music industries. This is because it gives people and quick and easy way to access music videos and other videos relating to artists which could mean that more people then become fans of them. However, hate is often spread on YouTube and because of YouTube less music videos are shown on tv.
Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?
Extension tasks
Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?
I believe that is is both good and bad for the music industries. This is because it gives people and quick and easy way to access music videos and other videos relating to artists which could mean that more people then become fans of them. However, hate is often spread on YouTube and because of YouTube less music videos are shown on tv.
Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?
I believe that videogames are very influential and have a larger impact than music videos. However when it comes to getting a song and artist known I believe that music videos can do a better job at this and can have a large influence.
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