Audience
1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.
Arctic Monkeys' audience are probably predominantly white, middle class and young
Psychographics are Reformers and Explorers
They are authentic not manufctured
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Diversion - Performance
Personal relationship - fan interaction online
Personal identity - fandom, copying the look of band members
Surveillance - knowledge of the members
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
0:02 - they introduce themseleves which fans could like
0:11 - you see the whole band so you will be able to see your favourite member
0:53 - that is the chorus which is iconic and probably loved by fans
4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
As they were authentic fans played a huge part by sharing the music downloading it and liking it
5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
They are positioned to like the band and want to listen to more of their music
Industries
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
Social media
They recorded their own music
Their debut album "Whatever People Say I Am, That’s What I’m Not" went straight to number one and sold over 350,000 copies in its first week of release
2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
It is hard to get a large following and as a new artist they did not expect such instant success and fame
3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
BLACKPINK were formed and trained by a company and had a largely anticipated debut whereas Artic Monkeys rose to fame from fans loving their songs
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Arctic Monkeys recorded their own music before signing to an independent record label called Domino Records
They were not interested in working with a major as it would undermine their creative control
Their debut album "Whatever People Say I Am, That’s What I’m Not" went straight to number one and sold over 350,000 copies in its first week of release
5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
It has been both positive and negative as music can now be more easily accessed
however some artists record their songs by themselves and promote themselves on social media, which is bad for companies
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