1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: Clear knowledge of magazine conventions. Good understanding of uses and gratification theory.
EBI: More explicit analysis and references to named CSPs e.g. Tatler and Artic Monkeys in relation to the question. Check question wording and use this to include topic sentences.
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:
Q1: 2
Q2: 6
Q3: 3
Q4: 3
Q5: 3
3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.
The choice of white and black font/typography against the natural setting connotes that the magazine is both fresh and modern but from a classy, traditional base.
The soft focus also draws the eye to the image, in particular the model’s gaze, which connotes equality between the model and the reader, given the model’s body language.
the cover star Emma Weymouth wearing a ballgown in the gardens of a stately home connotes the wealth and luxury that Tatler readers aspire to.
Celebrities are presented as important and desirable – this is the latest gossip that readers
have to know about.
Female celebrities feature more prominently than male – perhaps reinforces gender stereotypes regarding women expecting to take part in gossip about relationships.
Harry and Meghan feature prominently – the ultimate celebrity couple for Heat combining British Royalty with American actress.
5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here.
The audience might watch music videos to reinforce values and behaviour. The lead singer seems to not care about the filming of the music video, rarely making eye contact with the camera and stating at the beginning ‘don’t believe the hype’.
The band are dressed in standard teenage rock band garb of plain t-shirts, jeans and trainers, a look that can be easily replicated by fans or is already worn by them.
They are not really offering a performance, it is more of a jam session with them showing their musical prowess to their friends which is something the audience might also do.
6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer?
It broke records for the fastest music video to reach 100, 200 and 600 million views.
The have a high viewer interaction rate of about 5%.
There wear a lot of very pretty outfits with glitter which could appeal to fans leading to fans buying these outfits or similar outfits.
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