1) Research: Music videos
Watch the following music videos and analyse an aspect of media language for each one:
Music video 1: Marshmello x YUNGBLUD x blackbear - Tongue Tied
How is narrative used in this music video to engage the audience?
How is narrative used in this music video to engage the audience?
It creates a thrill and keeps the audience watchig to see how it ends.
It makes the audience feel stong emoton and symathy for the charectes
It usesan interressting story to draw the audience in
Music video 2: Years & Years - I Wish I Knew
How is camerawork and mise-en-scene used in this video? Use CLAMPS to remember the different aspects of mise-en-scene.
light shining from behind the boy dims and rightens when he moves infront of it
Quick camera changes from close up to medium shot
the boy is positioned on the left of the screen
shot gets further way when new characters enter the scene
Multiple characters help enhance the story line
setting of the party draws your attention and helps the story line
the use of instruments as props draw you in
plain every day clothes as costumes help you to see that they are just regular people
Music video 3: Foals - Hummer
How is editing used in this music video to engage the audience?
They use quick shots
I think they use a greenscreen
They have the singing lined up with the music
Music video 4: Your choice
Select a music video of your choice and analyse an element of it e.g. narrative, camerawork, editing, visual effects etc. If you're not sure which video to use you could watch some of the following:
You may also want to look a completely different, creative approach to music video - such as these Lego stop motion productions and how they use narrative:
Fxck up the world - Lisa
Narrative-
Dialogue in the beginning sets up the narrative of the music video
She explodes the prison
Backup dancers seen kidnapping the doctor
Difference in clothes when she goes to the auction shows that she is rich now
Animation of her characters from her album reinforce the narrative of her album
Zooming pout of the cell at the end shows that it was all in her imagination
Camerawork-
Camera tilts following Lisa and the other dancers
Camera turns 180 degrees whilst they are dancing
Camera zooms into the cell
Camera zooms out of the cell
Quick camera movements reinforce chaos
Zooms in and out a lot
Editing -
Lyrics and "FUTW" commonly appear on screen
The prison explodes
A bomb exploded
quick clips reinforce chaos
Greenscreen makes it look like she is in a large city in a car, elevator and on two roofs
Stopping clips and cutting them together makes it look like there are multiple Lisa's in the room
Credits appear after the music video ends
Visual effects-
multiple explosions
Animation of her characters from her album reinforce the narrative of her album
Animation of a heart popping out of the doctors chest
The animation of a mouth
Mise-en-scene-
Dark lights in the prison
Lisa's costume makeup and hair are messy reinforcing her role in the music video
Difference in clothes when she goes to the auction shows that she is rich now
Lighting in the ned is both dark and bright as there is light up writing in a dark room
Red costume may represent blood.
Performance-
Multiple clips of dancing are used throughout including the singer Lisa and her backup dancers
There is also a lot of acting used in it
2) Music video planning
Plan out the basic details for your music video. What song do you plan to use? Will your video be performance or narrative based (or both)? Complete the following on your blog:
Artist and song you have chosen: Pretty distraction SkyDxddy
Plan for music video (narrative/performance etc.): Dance incorporated. A narrative which includes girls getting perved on and shamed by other girls.
Link to brief (one small step to improving your community): Respect for women is respect for the community (tag line at end of video and beginning of video). OR a line of we teach young girls to be scared why don't we teach young boys to change.
Actors/performers you plan to use: Me and Jaskaran.
Locations: Northalia fields, Rectory park, and underpass, MacDonalds, My house
Costume/make-up/props required: Keys, drink, Regular clothes with a tank top worn by the main female, selfie stick, ice cream, leaves
3) Statement of Intent
On the same Summer Project blogpost, write the rough first draft of your 300-word Statement of Intent for the two-minute music video you plan to create. The final draft of this document will be submitted to the exam board alongside your music video production and is worth 10 marks of the overall 60 marks available.
Guidance and minimum requirements can be found in the AQA brief from their NEA Student Booklet.
Guidance and minimum requirements can be found in the AQA brief from their NEA Student Booklet.
We also strongly recommend you look at our Statement of Intent questions to consider document too.
The song I will be using is "Pretty Distraction" by SkyDxddy. My video will include a story about the sexualisation of women a few shots intended to evoke emotion and a few clips of dancing. It will highlight the need for respect for women to improve the community at large. 50
please go over how to include camerawork mise-en-scene editing and sound to add meaning.
It will women as a gender who feels the need to hide and is sexualised. It presents young people as scared and naïve. whilst also as young women as having lost their innocence too young. I will shoot in public settings to show how it effects everyone. I will add text that talks about having respect to improve the community. It will challenge stereotypes as it will present women as brave. However it will reinforce stereotypes as it will present men as the gender that sexualises the other gender. It also reinforces stereotypes as it only presents straight relationships. 96
The target audience of my music video is feminists as the message i am trying get through in my music video is a feminist one. It will also target men trying to inspire them to not be like the people that do this to women. It will also target women as they will be able to relate to this video and likely be happy that this message is getting out there and will be happy at the chance of the community improving after people have seen this video. 86 I will use voyeuristic pleasure as there are elements of real life throughout. They can get information from this about how to improve life in their community. They can create personal relationships with the characters and also maybe be able to relate to them. 128
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