Paper 1 baseline assessment learner response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: You include media terminology and theory efficiently throughout. You also demonstrate knowledge and understanding of the CSPs in the paper

Next steps

1) just need more depth +detail for question 2 - 3 paragraphs and consider how the advert communicates meaning to an audience analysing the mise-en-scene

2) Check your references e.g. Tatler again more detail for this question

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

Upper case and bold – connotations of the important, powerful message of the image and copy.

Athletic body connotes that the subject is in condition and well prepared for the ‘battle’.

The text is positioned over the top of the tyre to signify the challenge and create synergy between the image and the message in the text.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

Character types can be seen as outdated stereotypes of masculinity and femininity (‘damsel in distress’ scenario) with Audrey Hepburn cast as the ‘heroine’ character type (Propp) with the male chauffeur coming to her aid as the ‘Hero’ archetype and rescuing her. However, another interpretation would see Hepburn as the ‘Hero’ of the narrative, taking matters into her own hands and forcing the driver of the car into the ‘Helper/Donor’ position, enabling her to complete her quest.

The use of intertextuality: The narrative references Roman Holiday so rewards audiences who have knowledge of the glamour of old Hollywood. The narrative is a parody of the original film where Audrey Hepburn’s character steals Gregory Peck’s Vespa motorcycle and he jumps on the back whilst Italians shout at them, a bus goes past and a lady drops fruit.

There is disequilibrium at the start when the village is associated with chaos (fruit falling, bus stopping, people shouting). This is juxtaposed with the calm, heroic persona that the audience encounters when they meet Hepburn and, when the new equilibrium is restored at the end, the sweeping vista suggests endless possibilities / traditional happy ending at the closure of the narrative.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

• ‘Blond Ambition’ shows link to Prime Minister Boris Johnson (interview with his brother). Reflects Tatler’s focus on power and influence in Britain. This is also seen in cover line ‘Inside the new British establishment’.

• Emma Weymouth, Marchioness of Bath, cover star – reflects changing attitudes towards race and ethnicity in Britain and the influence of campaigns such as the Black Lives Matter movement.

• Cover image reflects British culture’s interest in stately homes and high society events with Weymouth dressed in a ballgown in the gardens of her Longleat house.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

The use of trailers, teasers and social media to build up excitement and word-of-mouth long before release.

The use of traditional film marketing techniques: trailers, film posters, red-carpet premieres, interviews with stars and director etc.

Star Power: most big-budget mainstream films and blockbusters will use Star Power to attract audiences to their film. The main star in Black Widow is Scarlett Johansson who is very well known and has established fans.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

Revising narrative features

Revising impacts on audiences

Revise contexts