Historical, social and cultural contexts
1) What radio stations were offered by the BBC before 1967?
The home Service (news and speech), the light program (light entertainment and music), and the Third programme (classical music and arts).
2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
BBC restructured its radio network by replacing the Light, Third, and Home programmes with four new stations: BBC radio 1, radio 2, radio 3 and radio 4.
3) What was pirate radio and why was it popular?
It was radio stations run on boats that became popular because they played pop music.
4) Why did pirate radio stop broadcasting in 1967?
Pirate radio stations became illegal.
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
4) Why did pirate radio stop broadcasting in 1967?
Pirate radio stations became illegal.
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
Including pop music and having younger presenters. It also became a less formal presentation.
6) What was 'needle time' and why was it a problem for BBC Radio?
6) What was 'needle time' and why was it a problem for BBC Radio?
They could only be broadcasting for 5 hours a day so BBC couldn't be broadcasting the whole day
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
It was a dedicated pop music station with less formal presenting.
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
Tony Blackburn (previously hosted radio Caroline) which caused upset as he spoke less formally, was much younger than past presenters and had been at a rival company.
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?
It was less formal as he spoke in a more friendly way and the station played music that was typically only played on pirate radio.
Audience and industry
1) What was the target audience for BBC Radio 1 in 1967?
Young people, of the working and middle class, both genders, all ethnicitys (probably more aimed at white people though because a lot of people were still racist)
2) Why did Radio 1 initially struggle to attract young listeners?
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
4) How is the BBC funded?
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967?
2) Why did Radio 1 initially struggle to attract young listeners?
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
4) How is the BBC funded?
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967?
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