1) What years did YouTube, Twitter and Instagram launch?
- YouTube: 2005
- Twitter: 2006
- Instagram: 2010
2) What is the definition of an influencer?
a person that influences another
a person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online.
3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.
Jennie
member of music group Blackpink
brand ambassador for channel
Instagram: Approximately 88.4 million as of November 2025
She is the most followed South Korean celebrity on the platform
TikTok: She has surpassed 20 million followers, according to recent fan updates.
YouTube: she has 81.5 million followers
4) How big is the influencer industry according to the article?
5) What are the problems associated with being an influencer?
6) Why is it suggested that audiences actually like being sold products by influencers?
7) What representation of beauty is often found on Instagram or other influencer sites?
8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?
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