KISS FM Breakfast show CSP: blog tasks

 Audience

Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). 

Answer the following questions:

1) Read page 2. What is KISS FM's mission?

Their mission is to reach them wherever, whenever, however they want which informs both our editorial policy and our commercial strategy.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

Their audience is a 15-34, 60/40 Female to Male split

Their audience is predominantly urban, but increasingly national with 65% now living outside London.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

It has made KISS FRESH available on DAB (in London), Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events.

It uses social timelines to YouTube, live events and on-demand streaming on apps.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS FRESH is where you’ll find exclusive first plays of the biggest track from some of the hottest artists and producers in the industry. It plays the biggest urban and rhythmic tunes in Hip Hop, Dance, House and Afrobeats with shows from top DJ’s like Tiffany Calver, DJ Pioneer and James Hype. Get ready to hear huge tracks from Stefflon Don, Camel Phat, Drake, Wilkinson and Calvin Harris mixed with some of the freshest tunes.

KISSSTORY spins the very best Old Skool and Anthems from R’n’B, Dance, Garage and Hip Hop, expect to hear tracks from Beyonce, Eric Prydz, Jay-Z, Artful Dodger and Sean Paul in big shows from Pandora, Wideboys, Majestic and Justin Wilkes. KISSTORY is available on DAB (in London), Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

On their app, online, on the radio and at live events.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Active because thy can engage on multiple platforms and places e.g. online, on the app and at events

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

Relationships - They speak to the guests and audience in a friendly manor

Identity - Develop their interests and music taste

surveilence - find out about music artists and hosts

Entertainment - able to listen to music and stories

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Industry

1) When did KISS FM first launch and what type of station was it then? 

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

3) How does KISS FM make money? 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

5) How is KISS FM regulated and what can happen if they break the rules?