1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.
- Marvel studios
- PixStone images
- The Third Floor
- Industrial Light and Magic
- SSVFX
- Stereo D
- Virtuos
- Digital Domain
2) What is conglomerate ownership and how does it link to Black Widow?
A conglomerate is a large company that own lots of subsidiaries ( Disney is a conglomerate which owns marvel which created the film black widow)
3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?
3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?
- There is a lot of really good CGI
- Scarlett Johansson is in it
- It is a long trailer
- there are a lot of different sets
4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.
They used traditional methods such a tease trailers on TV which would have been effective because during COVID 19 people were watching a lot of TV.
Stars appeared on TV chat shows which would open the movie up to a range of different audiences as a range of different people watch chat shows.
Social media profiles which would work well because a lot of people were using social media at the time.
5) What was the production budget for Black Widow and how much did it make at the box office?
5) What was the production budget for Black Widow and how much did it make at the box office?
$200 million and $100 million on marketing but the film only made $379 million at the box office meaning they only made a profit of about $79 million.
6) Would you consider Black Widow a successful Hollywood blockbuster? Why?
I wouldn't consider it a successful blockbuster because it only made $379 million in the box office whereas other marvel films made $1 billion.
7) Who regulates the film industry in the UK?
The British board of film classificatrion (BBFC) regulates the film industry.
8) What age rating was Black Widow given? Why?
8) What age rating was Black Widow given? Why?
The age rating of Blackwidow was 12A because all MCU films are 12A at the most as the major film companies want top keep the young audiences for:
- merchandising opportunities
- Better potential box office
- 47% of cinema audiences were aged 7-24 in 2024.
9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing?
Audience interaction is an important aspect of modern film marketing because people will post about films hoping to have theirs displayed on a billboard which means that lots of people will see posts about it and want to see the movies.
10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.
They created excitement because people driving by and seeing a unique billboard will be very excited.
They created an official Black widow twitter account.
They created a hashtag (#blackwidow).
The film received an 80% on rotten tomatoes.
Grade 8/9 extension tasks
If you want a top grade in Media, you should also complete the grade 8/9 extension tasks once you've completed the basic eight questions above. Try the following:
1) Read this Guardian report on Scarlett Johansson suing Disney over the release strategy for Black Widow. Do you agree she is right to be angry with the multiplatform release strategy?
I agree with Scarlett Johansson because the release on Disney+ hindered box office sales which is what her salary was based on.
2) Read this feature on how Black Widow shot 22 minutes of IMAX footage to give viewers an incredible widescreen experience in IMAX cinemas. Why is IMAX an important part of marketing a blockbuster movie?
2) Read this feature on how Black Widow shot 22 minutes of IMAX footage to give viewers an incredible widescreen experience in IMAX cinemas. Why is IMAX an important part of marketing a blockbuster movie?
IMAX is an important part of marketing a blockbuster movie because lots of people would want to see it in Imax as it is the only opportunity to see the movie in that way and would contain small pieces of extra image.
3) Look at this Guardian website page allowing Marvel fans to discuss Black Widow. What interesting opinions do you notice in the comments?
Some interesting opinions are:
So just another shit marvel film?- by disliking marvel and commenting that they are actually promoting marvel and the film
thought it was great but how - It is not a big or important part of the film and I don't think it needs to be exactly (spoiler alert) do they fly discussed as it is a film
discussed as it is a film in a
small prop plane from Ohio to
Cuba
Finally, you might want to read this feature on whether there are too many Marvel sequels and spin-offs. Do you agree that there are too many Marvel films?
I disagree that there are too many marvel films because as long as there is at least 100 people that like the film then from a consumer perspective there is a point to it but from marvels perspective there is only a point to make more if there is going to be a profit.
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