1) What is independent cinema and how is it different to Hollywood blockbusters?
Independent cinema films are made on a smaller budget and by smaller companies than Hollywood blockbusters.
2) What is I, Daniel Blake about?
A man who can't work after a heart attack and has to get money from the government, comes across a struggling single mother and leads a one-man crusade for compassion.
3) Who directed I, Daniel Blake and why is this important?
Ken Loach and he is important because he brings director power as he is a famous director.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
Organise fee ('pay what you can') screenings - which would mean that people the film would relate to can get in for free and others might pay more than a normal ticket to get in.
The film was premiered in Newcastle - this was good because it was where the film was set and the people in Newcastle might come because they feel special as it premiered there
Loach appeared on BBC question time - this would open the film up to a larger variety of viewers who might then want to see it
5) What unusual or creative marketing methods were used to get audiences talking about the film?
They used disruptive marketing by projected the name of the film onto the houses of parliament (guerrilla marketing).
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
The estimated budget for the film was £2 million and it made £11 million meaning that they made a profit of £9 million.
7) What were some of the companies involved in funding or producing I, Daniel Blake?
One of the companies involved in funding I Daniel Blake was the BFI.
8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?
The BBFC is the UK film regulator and it gave the film a rating of 15.
9) What aspects of the film contributed to the film's age rating?
The film contained strong language
The film contains sexual references
10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.
I think the film was a success. This is because it made a profit of more than four times what it cost. Also it made a large profit based on the fact it is an independent film.
Grade 8/9 extension tasks
Read this Media Magazine article on the disruptive marketing campaign used to publicise I, Daniel Blake. Media Magazine is an excellent publication aimed at A Level Media students and it's a great resource for GCSE students aiming for the top grades.
Read this Hollywood Reporter interview with executive Alex Hamilton on film marketing - including the I, Daniel Blake grassroots marketing campaign. Why was it successful?
Yes, because it made a large profit and was advertised and seen a lot before the release.
I, Daniel Blake is an A Level Media text for another exam board. Watch Media teacher Mrs Fisher's YouTube lesson on I, Daniel Blake and make notes on the key points she makes.
Ken oach works for 16 films
16 films partnered with why not productions
why not productions loved ken loach films
Comments
Post a Comment